Marketing your children’s picture book, middle-grade book, or YA novel just got easier.
Industry veteran Tara Lewis can help you.
Formerly of Disney Publishing Worldwide, Hyperion Books for Children, and Scholastic Inc.
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Take take caution if you receive email correspondence from a “gmail.com” address or any suspicious email claiming to be me. I do not contact authors directly (“cold call” email).
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I’m a children’s book marketer with more than twenty-five years in the business, having sharpened my skills working for some of the best and largest publishers in the world. Those successful experiences led me to pursue a business of my own, offering expert children’s book marketing.
Fun facts: I am an avid runner and both a player and fan of lacrosse. I love adding to my ever-expanding children’s book collection. I am married with three wonderful children, two cats, and a dog. I love the Oxford comma.
Lehigh University, B.A. English Literature, 1993
Disney Publishing Worldwide, Global Marketing Director, 2000-2006
Hyperion Books for Children, Global Marketing Director, 2000-2006
Scholastic Inc., Marketing Manager, 1994-2000
Marketing consultant, 2006-2016
Founder, Tara Lewis Publishing Services, 2017 - present
Why do you need to market your book?
Marketing a book is so important in a crowded marketplace.
DISCOVERABILITY: If buyers don’t know your book exists, they can’t buy it. Marketing brings visibility to your book where consumers are searching and buying.
EXPOSURE: Media coverage, reviews, blogs, and awards all provide opportunities to amplify your book. They also provide credibility, professionalism, and trust.
SALES CHANNELS: Listing your book on an online site is only one way to sell your book. Having multiple pathways for consumers is ideal and improves discoverability.
SCHOOL AND LIBRARY SUPPORT: Success for children’s books can be heavily driven by access to sales channels in the instutional market, but also with author programming.